Jackaboos, a children’s soft play centre in Farsley, Leeds, returned to VISCO Agency after 3 years for a full rebrand and website redesign. The client was looking to refresh their brand and enhance their digital presence to attract more customers and improve the overall customer experience.
We began the project by conducting research to understand the target audience and identify industry trends. From there, we developed a proposal that included a new brand identity, website design, and digital marketing strategy.
For the brand identity, we opted for a more modern and playful approach, using bright colours and bold typography to reflect the fun and energetic atmosphere of the soft play centre. We also redesigned the existing logo with new elements that better represents the Jackaboos brand.
For the website, we created a user-friendly design that made it easy for customers to find information about the soft play centre, book parties, and keep updated on the latest news. We also implemented a new digital marketing strategy that included social media management, email marketing, and targeted advertising campaigns.
The new brand identity and website redesign have been a huge success for Jackaboos. The updated brand has received positive feedback from both customers and stakeholders, and the new website has resulted in a 50% increase in online bookings and purchases. The new digital marketing strategy has also helped to attract and retain more customers, leading to a significant increase in revenue for the business.
VISCO Agency did an incredible job (again) refreshing our brand and website. Their team took the time to understand our business and target audience, and the new brand identity and website design are a perfect representation of the fun and energetic atmosphere we provide at Jackaboos. The digital marketing strategy they developed has also been a game-changer for us, attracting more customers and improving our online presence. We're thrilled with the results and highly recommend their services.
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Project Overview Jackaboos, a children’s soft play centre in Farsley, Leeds, returned to VISCO Agency after 3 years for a full rebrand and website redesign.