VISCO Agency

Jackaboos – Rebrand (2019)

Project Overview

Jackaboos approached us seeking a rebrand and assistance in building their digital presence and social media engagement. The owner had a clear vision for the brand, and we worked collaboratively to bring their ideas to life and effectively communicate their message.

As a children’s soft play centre in Farsley, Leeds, Jackaboos’ previous brand identity was inconsistent, unclear, and not user-friendly. Their old website did not enhance the customer experience, and the owner recognised the need for change. To develop a digital marketing strategy for a stronger online presence, we spent time with Jackaboos’ staff and customers.

Our Strategic Approach

The Brief

The Solution

Our team developed an effective strategy, and we listened carefully to the client’s ideas and expectations and collected keywords and phrases to enhance the brand further. We conducted research and SWOT analysis to interpret the client’s vision creatively and produce innovative results in effective designs and strategies.

The Results

We proposed using the colorful and playful ball pit as the brand’s main focal point, as this was the key feature that customers associated with soft play centers. After the new Jackaboos website was live for a month, party bookings and inquiries increased by 40%, reflecting the effectiveness of our marketing and business development strategies. Our efforts have helped Jackaboos build stronger relationships with stakeholders and increase customer engagement.

Working with VISCO Agency was a game-changer for our business. Their innovative rebranding strategy and social media implementation have exceeded our expectations and helped us to build stronger relationships with customers and stakeholders. We highly recommend their professional and creative communication services.

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